Tops Friendly Markets Weekly Ads & Flyers

The "Sabres Spirit" Hub (Western NY Exclusive)

• In the Buffalo and Rochester regions, Tops isn't just a store; it's a fan headquarters. Since we are in the middle of the 2026 NHL Playoffs, Tops has launched a major partnership with the Buffalo Sabres.
• The Strategy: Look for the "Sabres Display Areas" at the front of the store.
• The Hack: Use the $10-off-$50 coupon specifically for Sabres merchandise (jerseys, hats, flags) found in the weekly flyer.
• The Insider Tip: Check your local store (especially the West Seneca location) for "Fan Fest" events where Sabretooth (the mascot) and alumni players often make appearances during playoff runs.

The "MoolahVille" Game Strategy (Active through May 23, 2026)

• The 2026 version of their annual game is called MoolahVille. It’s more digital-focused than the old Monopoly days.
• The Math: You earn 10 Coins for every $50 spent, plus "Extra Coins" on specifically marked "Bonus" items.
• The Hack: Every $10+ purchase earns you an Online Game Key.
• The Ultimate Prize: Don't just ignore the keys—this year’s grand prizes include 2026 FIFA World Cup tickets and "Free Groceries for a Year."
• The Strategy: Redeem your 100 Coins for a $10 Rewards Card as soon as you hit the mark; don't wait until the May 23rd deadline, as the Rewards Cards themselves have their own expiration date.

The "Hyper-Local" 75-Mile Rule

• Tops has recently pivoted to a "Farm-to-Shelf" sustainability model that is much more aggressive than its competitors.
• The Insight: Tops now sources the majority of its seasonal produce from farms located within 45 to 75 miles of the store.
• The Hack: Look for the "New York Grown & Certified" or "PA Preferred" seals. Because these items bypass long-haul trucking, they typically stay fresh in your fridge for 3–5 days longer than produce at national big-box stores.
• The Green Bonus: In 2026, Tops transitioned to Eco-Fiber trays for produce and PET recyclable trays for meat, meaning your entire weekly shop is now significantly lower in plastic waste.

The "Cash for Causes" (5% Non-Profit Bonus)

• This is the "best-kept secret" for local schools, churches, and youth teams in the Northeast.
• The Strategy: If you lead a 501(c)(3) organization, use the Cash for Causes program.
• The Hack: Your organization can buy Tops gift cards at a 5% discount and sell them at face value.
• The Value: For every $1,000 in grocery gift cards your group sells, you keep $50 for your charity. It’s the easiest ongoing fundraiser for Little Leagues and Boy/Girl Scout troops in NY and PA.

The "Safe Place" Program

• If you are shopping with kids or have teenagers, it’s worth noting that Tops is a designated Safe Place site (especially in Erie and Monroe Counties).
• The Insight: Every Tops store is a sanctuary for youth (ages 12-19) in crisis. Employees are trained to provide a safe environment and coordinate with professional counseling or shelters. This makes the "Friendly Market" name a literal community safety net.
• Pro-Shopper "Expert" Checklist
• The "Penny Item" Saturday: Occasionally, Tops runs a "Penny Item" coupon in the Sunday paper (or digital app) valid for Saturday. You can get a specific item (like bread or eggs) for exactly 1 cent with a $20 purchase.
• The "Clearance" Corner: Unlike stores that hide their markdowns, Tops often has a dedicated "Last Chance" aisle near the back of the store for dry goods. Check this before you shop the main aisles to see if your cereal or snacks are 75% off.
• Instacart "Bonus" Stacking: Even if you order via Instacart, you can still input your BonusPlus number. This ensures you still earn your GasPoints and MoolahVille Coins on every delivery.

The BonusPlus® Ecosystem: The Tops BonusPlus card is the key to the store’s best value. It unlocks "Bonus Buy" savings and "Extra Rewards" points that are tracked automatically at checkout.

GasPoints® Program: One of the most popular features at Tops is the ability to earn GasPoints on every grocery purchase. These points can be redeemed for significant savings at Tops Fuel Stations and participating Shell stations.

Tops Carry Out Cafe: Many locations feature an expansive cafe offering fresh-made pizza, hot rotisserie chickens, custom sub sandwiches, and ready-to-eat meals, making it a "one-stop-shop" for busy families.

Full Circle Market® & Organic Focus: Tops offers a robust selection of organic and "free-from" products under the Full Circle Market brand, providing an affordable alternative to high-end specialty health food stores.

Insider Pro-Tips for Maximum Savings

The "Dollar Doubler" Event

Everyday Double Coupons

GasPoint Stacking on Gift Cards

The "Yellow Sticker" Clearance